Kim Kuhteubl: Branding Interior Design: Visibility & Business Strategy for Interior Designers

Branding Interior Design: Visibility & Business Strategy for Interior Designers


Description

The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view -- who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.

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Author: Kim Kuhteubl
Number of Pages: 240 pages
Published Date: 28 Sep 2016
Publisher: Schiffer Publishing Ltd
Publication Country: Atglen, United States
Language: English
ISBN: 9780764351297
Download Link: Click Here
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